Da Nang City has surpassed Hanoi and HCMC to take the top position in the first edition of the country's tourism competitive ranking thanks to better infrastructure and environmental sustainability.
The ranking, released by National Tourism Advisory Board (TAB), and Private Economic Development Research Board, measured 15 tourist destinations across Vietnam based on 12 factors divided into four indexes: enabling environment, travel and tourism policy, infrastructure, and natural and cultural resources that enable sustainable development of the travel and tourism sector.
Da Nang gained an overall score of 4.7 out of 7 points and has benefited from better transport infrastructure, environmental sustainability, tourism policies and readiness to apply advanced information and communications technologies.
However, the central city, home to long, sandy beaches, remains limited by environmentally friendly business, natural resources and price competitiveness.
Quang Ninh, home to world famous Ha Long Bay, came in second in the ranking, followed by Khanh Hoa, home to Nha Trang, and Quang Nam, famous for UNESCO heritage site Hoi An.
Hanoi ranked sixth and Ho Chi Minh City eighth on the list. Vietnam's two biggest metropolises face more challenges in safety and security, human resource quality, environmental sustainability and tourism infrastructure.
Tran Trong Kien, chairman of TAB, said the national tourism competitiveness ranking would contribute to improving the status of Vietnam's tourism, entering the top 50 in the world in the next two to three years.
The country was ranked 63rd among 140 economies in the 2019 tourism competitiveness ranking, with a biennial report released by World Economic Forum stating the industry was limited by low labor productivity and readiness in applying advanced information and communication technologies.
In 2017, Vietnam was ranked 67th in the world.
Minister of Culture, Sports and Tourism Nguyen Van Hung said 15 localities that have been selected for the ranking are home to Vietnam's most popular tourist destinations; therefore, through the ranking localities need to come up with solutions to increase their attractiveness in the coming time.