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MICE is a particular type of tourism combining meeting, incentive, convention, and exhibition. MICE stands for Meeting Incentive Conference Event. This kind of tourism attracts a large number of visitors, and brings great profit to countries promoting it. Acknowledging this trend, Da Nang has intention to invest in quality of tourism product, train professional staff, and launch more attractive MICEs.

Currently, there are a number of ideal attractions in Da Nang, creating favorable conditions to increase MICE tours in the city. Firstly, Da Nang is a home to various natural resources to develop tourism. The city has many wonderful beaches listed in reputable world magazines and websites. For example, My Khe Beach was voted as one of six most beautiful beaches in the world by Forber (US). Besides, Bac My An, Pham Van Dong and Xuan Thieu beaches are considered the most stunning beaches in Vietnam. In addition, Son Tra Peninsula, Ngu Hanh Son Mountain, Hai Van Pass, and Ba Na Hills are most attractive places in Da Nang.

Secondly, Da Nang tourism appeals investors by its advantages of favorable position. Da Nang City is located in the central Vietnam, near several World Heritages. Thus, it is convenient to combine MICE Tourism and trips to these heritages. Many city-tours are launched to create conditions for visitors to explore from the beach city to My Son Holy Land, or Hoi An Old Town. In addition, a number of tourism products, such as Son Tra ecotourism, Linh Ung Pagoda and Da Nang Museum are invested to develop tourism in Da Nang in general and MICE tourism in particular. Traditional value is focused in MICE development in Da Nang. For instance, “Tuong” singing is one of the most unique traditions of Da Nang in particular and Vietnam culture in general. According to leaders of Da Nang City, Tuong singing with good promotions will be a striking product of tourism in Da Nang, especially, in international MICE in the near future. Shows of “Tuong” will be open on Wednesdays and Saturdays to serve visitors.

Thirdly, Da Nang has about 400 accommodations with world-class services, including five-star hotels and resorts, and other high standard hotels, hostels along the beach and central area; Intercontinental Resort, Furama Resort, Vinpearl Luxury Da Nang, Crowne Plaza, and Pullman, for example. The city has many experiences on holding important international events, such as Asean Inter-Parliamentary Organization in 2002, and other conferences of ASEAN. Thanks to many awards on tourism and organizing supreme international conferences, Da Nang is becoming an ideal destination for MICE Tourism in Asia and in the world.

What is more, the infrastructure in Da Nang is modern and comprehensive with harbors and international airport, which facilitates different MICE’s visitors, both domestic and international. To boost this kind of MICE tourism in Da Nang, more direct regular flights to important MICE markets like China, Hong Kong, Malaysia and Australia should be launched to meet different needs of MICE’s visitors. Besides, amusement parks, nightclubs and special tourism product should be developed to become ideal spots in the city.

Being highly appropriated with great potentials for MICE Tourism development, Da Nang is one of the best destinations in Vietnam bringing visitors a plenty of best services. Coming here, MICE visitors have opportunities to join fascinating tours to neighboring beauty spots with convenience; or entertain and invest. MICE will be definitely strength of tourism in Vietnam.